It's not about you. It's about them.
When people come to your site, they want to know how your business can help them. Before you start writing web text you have to focus on WIIFM – that’s the question they will be asking: What’s In It For Me?
The writer needs to:
- Identify likely visitors
- Clarify what benefits are important to visitors; and
- Explain in simple terms how the site visitor can obtain those benefits.
If you use that sort of framework for your site text, your writing will connect with prospects and you will build your business.
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