Writing Tip - Activate your writing

To engage people with your words, you need to activate your writing.

Whenever you write the words "is," "was," "are," or "to be," train yourself to stop and change them to something more active.

"The meeting is tonight" sounds fairly dead. But the following is far more alive and effective:

"The meeting starts tonight at 7pm sharp."

"Suzy Bloggs is the finest promoter in the country" doesn't convey much excitement. But this is more impactful:

"Suzy Bloggs creates corporate events better than anyone else on the planet."

To make your words work harder for you takes time. When you do your first draft leave it for a while, preferably overnight. And remember: Rewriting is the essence of all good writing.