CRM for better businss

The next dm Forum will be held on Tuesday 27 October beginning at 6pm.

The speaker is:

Phil Wickenden
Vice President – CRM
GE Capital


Topic:“Using CRM for better business strategies”

Presenter: Vice President CRM at GE Capital: Phil Wickenden
Great door prizes
MC: the Editor of Marketing magazine, Kylie Flavell
Venue: Monash Centre, Level 7, 30 Collins Street

Sponsors: Veda Advantage, the Department of Marketing, Monash Uni., Aim Your Promos, and Revium.

Any profits from the night go to the Cancer Council.

Presenter: As the Vice President of CRM at GE Capital, Phil Wickenden is at the coalface working with data everyday. His focus is to use customer analytics and CRM capabilities to produce better business strategies in a changing environment.

Phil has been with GE a total of 10 years with previous experience at ANZ, Pacific Micro Marketing and Experian.

If you want to know more about using the data you have available for driving better business outcomes, this will be a very valuable session. Phil is committed to using data for making better decisions, achieving better business outcomes and enjoying more productive contacts with customers.

Bookings essential, please reply now: frank@actionwords.com.au
Entrance fee: $20 at the door by cash or cheque (receipts supplied)

Sponsors:
· Veda Advantage – business intelligent specialists – see below.
· The Department of Marketing, Monash University
· Top door prize is supplied by Mia De Rose of ‘Aim Your Promos’
· The renowned internet specialist company, Revium will supply a FREE brilliant website package for one lucky attendee.

Event details:Starting time 6pm with snacks and drinksTuesday 27 October 2009

Venue: Monash Centre, Level 7, 30 Collins Street.

Any profits from the evening go to the Cancer Council.

After the presentation and questions, the function continues with drinks and more eats.

Bookings essential: By email to: frank@actionwords.com.au

Enquiries: Phone (03) 9481 1410.

Frank Chamberlin

Proudly sponsored by Veda Advantage

“At Veda Advantage, we provide you with access to the largest and most sophisticated single source of business intelligence in Australia today.

We combine our skills in marketing, data, statistics, and information technology to create customised solutions that can help you attract and retain profitable customers.

We can help you establish a sound basis for many business improvement initiatives by first analysing your customer data.”

The venue for the dm Forum is the Monash Conference Centre, Level 7, 30 Collins Street, Melbourne.

“It is great to have a regular forum to attend that I know will provide me with relevant and up-to-date information, with real life examples, in a friendly and relaxed environment”
Sally Johnson - Global Direct Marketing Manager, Intrepid Travel

“The dm Forums I’ve attended have been a great opportunity to share ideas with like minded colleagues and hear practical examples from expert speakers.
”David Bain - Marketing Manager, Sofitel Melbourne

Enquiries: frank@actionwords.com.au