So what was the most talked about brand in 2008?
Well, if you count ‘Obama’ surely he must have been near the top. But the creators of the latest list, US social-media-services provider Vitrue, stuck to regular brands. This is their top 12 from the US:
1. iPhone
2. CNN
3. Apple
4. Disney
5. Xbox
6. Starbucks
7. iPod
8. MTV
9. Sony
10. Dell
11. Microsoft
12. Ford
Essentially, what they measured was online chatter. So you can certainly question the value of being on the list. They counted online mentions. Nothing more.
The ‘mentions’ may have been positive or negative.
Vitrue explains the survey by saying that they measured the conversation volume for some 2,000 brands on a variety of social-networking, blogging and micro-blogging sites.
If you accept that it’s a good list to be on, there’s a fair chance the guys at Apple had a celebratory drink when the list was announced last week. Having your name or products coming in at positions 1, 3 and 7 would surely indicate they are doing something right.
Maybe the list finds the brands that are active in social media and continually reaching out to consumers via social-media tools. Or maybe this list highlights the brands that offer an incredibly useful, well designed or great value product. You be the judge.
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2 comments:
If the researchers measured only online chatter, the list is bound to be dominated by newer brands and product - what might be loosely termed 'youth brands'. Of the 12, only Ford and Sony (OK, CNN and Disney, too) reach further back than 1980 or so.
It sure is a strange new world! I find it hard to know what's hot, what's not & whether not hot = cool. I feel the key is to keep on reading to collate a credible collage of today's reality. Thank you, Frank, for this valuable piece of the puzzle! P. :)
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