Are the marketers in your team good writers?

All marketers do lots of writing.

And the better you are as a writer, the more impact your work will have. Plus, becoming a better writer is vital to career prospects.

Your image as a clear thinker and a good communicator — and the image of your organisation as professional and accurate — is profoundly affected by the way you write.

Most people can fairly quickly make a significant improvement in their standard of writing by addressing the following:

> Wordiness – every word you use should be necessary.
> Sentence structure – keep sentences as simple as possible.
> Sentence length – get rid of extra long sentences.
> Jargon – avoid jargon that might confuse people.

If you head up a team of marketers, look at how they write. If your team is made up of people who mostly don’t write that well, your team will be held back.

The Action Words one-day course “Writing skills to make your team more professional” is designed to help your people dramatically improve their writing. For a four-page outline, email now: vikki@actionwords.com.au