Some readers of The Scoop may remember my comments around this time last year about the traders in the Victorian holiday town of Sorrento and their extraordinary lack of customer service. Well, I can give you an update: nothing has changed.
Around 6pm on Monday 28 December, we went to a place called “The Baths” to order take away fish and chips for four. And what were we told? “There’s a wait of 90 minutes on fish and chips.”
While the town is packed with holiday makers, most of the shops still close at 5pm! I went to the main street supermarket “Stringers” on one occasion, and stood in a queue of 17 people waiting to buy milk and a newspaper.
People put up with a main street of traders who are mostly living in a different century because everyone is there to take it easy. The traders in Sorrento have their way of doing things. If you want to buy from them, you do business their way, and when it suits them.
Did you have an interesting marketing or customer service experience from your time away over the holiday period?
For details about the Action Words one-day workshop that will immediately improve your team's business writing, please go to: http://www.actionwords.com.au/business-writing-course/
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The BLOG of Frank Chamberlin, Direct Marketer, Business Copywriter and Monash University Lecturer in Masters of Marketing
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- Frank Chamberlin
- Melbourne, Victoria, Australia
- Founder of writing consultancy, Action Words, Frank Chamberlin is an experienced and knowledgeable professional marketer. • Frank is a long term teacher with ADMA and he has been teaching two Direct Marketing subjects in the Masters of Marketing at Monash University for more than 10-years; • He regularly trains corporate groups for upgrading copywriting skills; and • He is an acknowledged copywriter, specialising in direct marketing for large and small clients. Frank’s early career included seven years with Du Pont, six years with PricewaterhouseCoopers and four years with AXA. For the last ten years, Frank has been leading Action Words, his copywriting business. Clients he has completed assignments for include ANZ, Australia Post, Australian Unity, AXA Australia, Environment Protection Authority, Kelly Services, Melbourne Water, Royal Flying Doctor Service and World Vision. Today, with Action Words, Frank runs a writing consultancy that is always in demand. Frank and his team of writers produce copy for websites, brochures, newsletters, annual reports and a host of other sorts of communication.
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In Melbourne CBD, from 6pm
Industry-renowned speakers
Thought-provoking topics
Networking opportunity
Check this BLOG for details of upcoming DM Forums
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Lift the business writing skills of your team with the Action Words one-day business writing course.
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1 comment:
Very true Frank. Actually I'm not surprised that much has changed down there in that tiny town. When I say tiny - I'm referring to the space - not the hordes of school holiday makers!
I've decided that once I finish my Marketing studies at Uni I'm going to put my skills straight to use by opening up a 24 hour fish and chippery in Sorrento.
And in order to compete with the ninety minute dude up the street I'm going to have to call my business 'The Turtle Torpedo' or perhaps 'The Snappy Clam'.
MATT H
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