Writing Tip - Writing for the Web

When writing for the web, don't write for readers, but write for scanners. Make sure you are as concise as possible.

• Make sentences short and to the point
• Avoid long blocks of text.
• Each paragraph should be about a specific idea
• Use headers and sub-heads so that scanners can navigate information easily
• Use bulleted/numbered copy whenever possible

\Make headers meaningful

Headers and sub-heads are where eyes go first. Your headlines must:

• Make sense as stand-alone elements
• Meaningfully convey the content of the text that follows
• Be dynamic in plain English.