With all the talk about Google withdrawing from China, you may not have noticed that Google’s CEO has said that he expects the next big thing in search will be the emergence of display and mobile advertising.
"Our display business will give advertisers the opportunity to reach people with visual stories and narratives that they couldn't with search-ad text," said Google CEO, Eric Schmidt.
He went on to say that one of the stories that has yet to come out is how successful Google has been at display.
He cited the recent sell-out of YouTube's home page – specifically, Fox's campaign for "Avatar" – as evidence that marketers are taking Google seriously as a display medium.
The president of global sales at Google, Nikesh Arora, said display advertising has moved from being "nice" to an "essential part of any campaign”.
Google has moved so rapidly on new initiatives over the last couple of years, it’s probably important to keep an eye on display and mobile developments.
Would you look at using Google display in your AdWords advertising?
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