Seven social media terms you'll be hearing more often

You will no doubt recognise some of these increasingly common buzzwords, sourced from Nielsen Online Digital Strategic Services in the US:

Mobilenecking: The alarming tendency to have our necks tilted down or shifted sideways – ever glued to our mobile device. This anywhere, anyplace epidemic is increasingly evident in cars, airplanes and city streets.

Wiki Wart: A bad piece of news or an embarrassing brand episode that just won't go away in a brand's Wikipedia description (e.g., an activist protest or a social-media campaign that backfired). PR pros often give brands false hope of removing the warts, but relentless Wikipedia editors put them right back.

Faux Post: When you are talking to someone on the phone and he/she notices an unrelated tweet or Facebook status update from you showing up in real-time. Now that’s embarrassing.

Conversational Divide: The huge gap between what marketers preach about social media "conversations" and the brand's actual customer service or call centre operations.

Buck Sucked: The condition that typically slaps you in the face when reading your credit card bill and you see dozens of "dollar" charges for music and "what the heck" iPhone or mobile apps. Expect much more of this as it gets easier and more convenient to pay for online content.

Runway Rebel: That person who keeps the "electronic device" going well past the airline warnings and prohibitions. We see them everywhere, and few of us are totally innocent.

Blog Dodger: Someone who has abandoned his or her blog for Twitter or some other lower-hassle social media substitute. This was big in 2009, and we'll likely see much more of it in 2010.

Please let us know about any other social media terms that you think all marketers should be aware of!

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